Ethnographic methods can help in the development of constructs, themes or variables, but ethnography is also used to test theory. It’s an expensive business though; ethnographic research requires … Ethnographic Research Design 1154 Words | 5 Pages. The advantages. Sometimes the research question of inquirers require benefits more from a qualitative data collection approach than a quantitative approach as they explore groups of people, in such cases ethnographic designs are best suited for their needs. Definition of Ethnography 3. Rick Damaso, the Lead Researcher at Key Lime Interactive, says a good ethnographic research has three superpowers: empathy, listening, and curiosity.. For example, the feelings evoked in readers may be unpleasant since the connections readers make to narratives cannot be … Related. That is, the researchers usually go into the community they are studying. Advantages of ethnographic research Provides much more comprehensive perspective, lends itself well to topics that are not easily quantified, appropriate for studying behaviors best understood in their natural setting, can reveal nuances and subtleties that other methodologies miss, better able … Some of the advantages and disadvantages of ethnographic research according to Gall (2003: 494-495). Ethnographic research is conducted in hospitals on occasion, this research can vary from case studies to disease transmission among groups of people. There are some advantages while doing ethnographic The main purpose of ethnography is … Ethnographic research is used by sociologists to gain a more in-depth look at whatever social issue or structure they’re trying to study. The Advantages and Disadvantages of Ethnographic Studies. The advantages and disadvantages of qualitative research are quite unique. Advantages and Disadvantages of Ethnographic Research 2. Never distort the facts to meet the research aim Never go unprepared and without prior understanding of the group Never cross the ethical boundaries to conduct the research References 1. For McMillan & Schumacher (1997), they maintained that ethnographic research, or ethnography, is both a study of interactive Ethnographic research is one of the most in-depth research method. Ethnographic research is a type of research used primarily by anthropologists to investigate people and cultures. For studies that can go on for years at a stretch, researcher needs to stay part of the group for a long time. Because researchers have long, researchers look at what people do and what they say. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues. Sociologists use this type of research method to determine how people actually behave in certain settings, not just how they say they would behave. This is what exactly called Ethnography. Ethnographic research humanizes the researcher. You can conduct ethnographic research alone. In ethnographic research project the ethnographer has to go to a community where he/she have to live in order to do his/her study so that he/she can gets through the understanding of the society culture and the people. However, the ethnographic study of a culture can be time consuming. ethnographic research is to produce narrative descriptions that help to tell ‘the story’ (Hammersley, 1990). There are various methods of research based on the requirements and aim of the investigation. 2. Here is the list of the key features of ethnographic research. Advantages of Ethnography 1. Ethnographic research allows us to regard and represent the actors as creators as well as executants of their own meanings. Advantages of ethnography. 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